So, when you log into to the university computers, you get an automatic message with headline news from the institution. Obviously you click on the link for the full story. Anyway, the other day, the headline was Facebook and Cardiff University. I clicked on the story, expecting it to be either a cautionary message about the illadvisability of disclosing too much personal information on social networking sites, or else warning people against slagging off lecturers in an overly libellous fashion on there.
Instead, it was a message urging everyone to join the Facebook group “fans of Cardiff University” in order to raise its profile and generally making everyone think how cool and hip it is. I guess it’s all fairly innocuous, but surely, surely, no-one is going to be more likely to attend Cardiff uni just because it’s more successful at virally marketing its fan group on Facebook.
[EDIT] It’s actually worse than I thought. Not only are they encouraging people to do it, they are actually bribing them with the possibility of winning £100 worth of Amazon vouchers by doing so.