So much beauty out there

November 20, 2009

Ashes to Ashes

Filed under: All,Sport,When I rule the world — Josh @ 2:11 pm
Tags: , , , ,

An independent panel recently recommended adding or returning several major sporting events to the so-called “crown jewels”, events of such national resonance that they should be shown on free to air television, accessible to all. One of the most controversial suggestions was that for cricket, that home Ashes Test series between England and Australia should be included. One of the reasons that prompted it was a comparison of viewing figures from the 2005 series shown on Channel 4 that had up to 8 million viewers and the 2009 series shown on Sky which got about 2 million at its highest point. There is currently no live international cricket being shown on terrestrial TV, and critics of the Sky deal claim that it will be impossible to interest a new generation in the game if they have no TV exposure to it. (more…)

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